@article{Lana_2016, place={São Paulo,}, title={Administração de Marketing}, volume={4}, url={https://www.revistamises.org.br/misesjournal/article/view/167}, DOI={10.30800/mises.2016.v4.167}, abstractNote={<p>Resenha do Livro: Adminstração de Marketing</p> <p>Autores: Philip Kotler e Kevin L. Keller</p> <p>ISBN: 978-8-58-143000-3</p>}, number={2}, journal={MISES: Interdisciplinary Journal of Philosophy, Law and Economics}, author={Lana, Diego}, year={2016}, month={Dec.}, pages={571–575} }